Advertising/Marketing

The rash of SEC enforcement actions against advisers for marketing mishaps means when Commission staff talk about what not to do, it’s time to listen

It can be tempting to use endorsements given that the SEC’s new IA advertising rule now permits them. But be sure to navigate carefully the ...

Wahed failed to include any disclosure in the advertisement on its website stating that the athlete was not a current client, that compensation was provided ...

The dissemination of ads that included "untrue or unsubstantiated" claims and testimonials, endorsements, or third-party rankings lacking required disclosures were among violations

The firm advertised that it was rated a 'Top 12 Financial Advisor' by Barron’s when it actually was rated a 'Top 1200 Financial Advisor' by ...

The firm has recognized and disclosed various conflicts so it lacked a reasonable basis for believing it would be able to substantiate an ad that ...

The ad claimed the firm 'provides clients with conflict-free advice' while the firm lacked a reasonable basis for believing it would be able to substantiate ...

The firm claimed that advertised statements were testimonials but the quotations came from a person who was no longer a client of the firm and ...

The firm claimed it was 'a true fiduciary that puts the client first by aligning incentives and eliminating conflicts of interest' without providing any context ...

The firm's web ad claimed it was recognized by Reuters AdvisePoint as one of 500 'Top Advisers' in the U.S. without disclosing that the award ...