New SEC Advertising Rule

"Pre-review is the best and most logical way to reduce the risk of advisers’ using advertisements that could mislead clients and prospective clients. However, certain ...

"Although advisers often find comfort in specifics that provide a roadmap to compliance, specificity can usurp advisers’ ability to exercise judgment about how best to ...

"This rule will allow advisers to advertise using testimonials and endorsements, unlike the current rule.  While their ability to use such tools will not be ...

This is the SEC's new IA advertising rule approved in December 2020