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New SEC Advertising Rule

SEC’s new 2020 Advertising rule

Shot of a group of young businesspeople having a brainstorming session in a modern office
Some see a fine-line that could distinguish an educational piece from an advertisement
RCW has obtained a new SEC exam document request letter. While the scope of the exam looked at topics well beyond the ad rule, it’s ...
apanese girlfriends hanging out on Shibuya streets of Tokyo. Japan.
You’re advised to ensure that your disclosures around use of testimonials and endorsements are sound, according to a new risk alert from the SEC’s Division ...
Businesswoman hand placing or pulling wooden Dominoes with BRAND text. and Marketing, Advertising, Logo, Design, Strategy, Identity, Trust and Values. Product development concept
This is the DOE's second risk alert tied to the new IA ad rule
Times Square when 6 ft social distancing was a myth. Captured this while enjoying an open air bus ride in this magnificent and lively place. It is one of the world's busiest pedestrian intersections, and a major center of the world's entertainment industry.
The new request shared with RCW asks the adviser if it updated its P&Ps for the new ad rule and, if not, to explain why
Long Exposure of Cars Passing in Times Square New York City
The new data indicate advisers aren’t broadly embracing the new ad rule
A wide-angle view of a board room meeting which is all women. They are discussing ideas and working on things together to come up with business opportunities.
Still no sign that a widely anticipated SEC sweep looking at compliance with the new advertising rule has commenced. Yet examiners are asking lots of ...
Long Exposure of Cars Passing in Times Square New York City
Form ADV responses reveal a chill in using the new ad rule’s flexibility
Amazing vibrant Times Square crowded with tourists and people sightseeing. New York City, Manhattan, USA.
Thanks to K&L Gates and Michael Caccese and Pamela Grossetti for giving RCW permission to share their checklist with you
Young woman holding an imaginary megaphone and shouting into it
This chart, which comes courtesy of Michelle Jacko, managing partner of Jacko Law Group and CEO of Core Compliance & Legal Services in San Diego
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